MTN Nigeria has launched MTN Loyalty Coins, a loyalty programme on the myMTN NG app that recognizes and rewards customers for living a truly digital lifestyle. Delivered in partnership with Bvndle, a Loyalty-as-a-Service platform, the programme allows customers to earn coins on qualifying transactions on the app and redeem them for airtime, data, shopping and a wide range of lifestyle benefits.
The initiative is built on a simple conviction that customers who choose to live and transact digitally should get more back for doing so. As more Nigerians manage their connectivity, payments and daily needs from their smartphones, MTN wants every qualifying interaction on the myMTN NG app to deliver tangible value, turning routine recharges and data purchases into rewards that make a real difference in everyday life.
MTN Loyalty Coins is also a direct expression of MTN Nigeria’s strategic drive to enable digital, social and financial inclusion. By rewarding customers for using the app, the programme encourages wider adoption of simple, fast and secure digital self-service.
By making coins redeemable for everyday essentials such as food, groceries and bill payments, as well as airtime and data, it puts real value back into household budgets. And by connecting customers to a broad marketplace of merchants through Bvndle, it widens access to products and services while supporting the businesses that serve them.
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