Coca-Cola has marked 75 years in Nigeria with the launch of a limited-edition 60cl PET anniversary bottle that gives consumers 20% more value.
The Coca-Cola System in Nigeria, comprising Coca-Cola Nigeria Limited and Nigerian Bottling Company Limited, introduced the 60cl pack to mark the 1951 milestone. The anniversary bottle adds 10cl to the standard 50cl size and is available in Coca-Cola Less Sugar, Coca-Cola Zero Sugar, Fanta, and Sprite.
Since entering Nigeria in 1951, Coca-Cola has become one of the country’s most recognizable brands, present at weddings, birthdays, sporting events, and daily family moments across generations.
For the anniversary, packaging for the 60cl Coca-Cola Less Sugar features Nigeria’s flag colours while keeping the brand’s iconic red look. The move aims to connect with Nigerians across regions and age groups.
“After 75 years, Coca-Cola remains grounded in Still Refreshing Nigeria through innovative product offerings and campaigns that adapt to the evolving preferences of Nigerians,” said Yusuf Murtala, Senior Director, Marketing, Coca-Cola Nigeria Limited. “The 60cl PET bottle reminds consumers why the brand has remained a preferred companion during moments of celebration.”
Soji Omoigui, Director, Marketing Flavours, said the anniversary offers more refreshment and value as a “celebration of the past and toast to the future.” He added: “E Don Tey, but We Still Dey.”
The 75th anniversary campaign will extend beyond packaging to include consumer activations, music, cultural events, and community impact initiatives under the brand’s “Still Refreshing Nigeria” platform.
The 60cl anniversary packs are now available at major retailers nationwide.
For more details, visit http://www.coca-cola.com/ng/en or follow @CocaCola_NG on Instagram and X.
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