…Aigbe Emerges Outstanding Corporate Communications Personality
Fidelity
Bank Plc has added yet another accolade to its burgeoning collection of
awards. The bank, in recognition of its unflinching support for Micro
Small and Medium Scale Enterprises (MSMEs) in the country, clinched the
award for the ‘Outstanding SME Supporting Bank of the Year’ at the 2020
Marketing & Advertising Award for Excellence ceremony which held on
Friday at the D’Podium International Centre in Lagos.
According
to the organizers, Marketing Edge, the bank’s nomination and subsequent
emergence as an award recipient were a product of a review and
assessment of its intervention and provision of long-term financing
support for MSMEs across the country.
Receiving
the award on behalf of the bank, Divisional Head, Brand &
Communications, Mr. Charles Aigbe thanked the management of Marketing
Edge for the recognition. “Our long-running support for the growth and
development of small businesses in Nigeria stems from our recognition of
SMEs as critical agents of economic development and transformation in
Nigeria and the world at large.” He noted that the bank had developed a
strong multifaceted SME banking platform, driven by its tailored, low
cost transactions banking offerings backed by the requisite one-on-one
and cluster focused advisory services and hand-holding support.
Also,
on the night, Aigbe was honored as the Outstanding Corporate
Communications Personality of the Year’. He was bestowed with the award,
in recognition of his contributions to the growth, development and
continuing evolution of the Nigerian marketing and brand management
business even in the face of daunting challenges.
Marketing Edge, one of Nigeria’s foremost Brand and Marketing Communications
publication, also acknowledged the huge strides that the bank has made
in product development, brand recognition and reputation as well as
integrated marketing communications credentials.
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